Mercedes Benz India, the second largest luxury car maker in the Indian market, is planning to roll-out its new generation car series – A and B class – in the Indian market. The new A and B series of Mercedes will be positioned below company’s entry level range C-Class. The new series of cars will be rolled-out in the view of increasing demand for the segment of lower end luxury cars.
In a recent statement given to TOI, Mr. Peter Alexander Trettin, president and CEO of Daimler's central/eastern Europe, Africa and Asia regions, said, "The new range of A and B Class cars are currently under development and would be launched globally in 2013 (market introduction in 2012) along with India in the same year withMercedes Benz looking at developing right-hand-drive versions from the beginning."
According to him, the new A and B series of cars will have a front-wheel architecture and will be priced lower than the current C-Class. The new range will be much more fashionable than their existing versions and the cars will be younger and much more modern, he said.
Most of the A and B series cars will be compact hatchbacks. The company currently sells the C, E and S-Class sedans and the GL and M Class SUVs in the Indian market.
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