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Friday, 25 March 2011

Maserati to enter Indain market


Maserati, the Italian luxury sports car brand, is gearing-up to mark its debut in the Indian market in April 2011. The Maserati brand will be competing with the likes of Lamborghinis, Bugattis, Ferraris and Porsches in the country. The company is a part of the Fiat Group and its whole line-up is produced only in Modena in Italy and that too in limited numbers. Maserati brand cars are currently sold in as many as 57 markets of the world.
In a statement given to ET, Maserati spokeswomen Silvia Saporetti said, "We see a great potential for Maserati marquee as all major luxury brands are sold out in the Indian market." Though the car maker is yet to announce the name of its Indian partner, it has entered into a deal with a Mumbai based firm for importing its cars in the Indian market.
The company is planning to bring whole range of its cars in India, where a number of top end celebrities already own Maserati cars including Amitabh Bachchan, Vijay Mallya, Anil Ambani and Ajay Devgn. The company will roll-out three series of its cars in India including two-seater GranCabrio range, Quattroporte sedan and GranTurismo coupe, priced in the range of Rs 3 to 5 crore.

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